Advanced Typography - Final Compilation & Reflection

29/3/2021 - 1/7/2021 // Week 1 - Week 14

Gan Shin Tung / 0346455

Advanced Typography / Bachelor of Design (Hons) in Creative Media 

Final Compilation & Reflection

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Instructions

TASK 1: Exercises Typographic Systems

TASK 2A&2B:  KeyArtwork & Collateral 

TASK 3: Type Exploration & Application

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Submission

TASK 1: Exercises 

Typographic Systems:

Figure1.1 Axial

Figure1.2 Bilateral

Figure1.3 Grid

Figure1.4 Modular

Figure1.5 Dilatational

Figure1.6 Radial

Figure1.7 Transitional

Figure1.8 Random

Figure1.9 Final Outcome PDF

Type&Play(Part1):

Figure2.0 Original Image JPG

Figure2.1 Dissection of the letters from the image

Figure2.2 Final Letters with X-height

Figure2.3 Letter 'I'

Figure2.4 Letter 'T'

Figure2.5 Letter 'E'

Figure2.6 Letter 'O'

Figure2.7 Letter 'U'

Figure2.8 Final Outcome PDF

Type&Play(Part2):

Figure2.9 Type&Play Design

Figure3.0 Type&Play Design PDF

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TASK 2: KeyArtwork & Collateral

KeyArtwork:

Figure3.1 Final KeyArtwork Color

Figure3.2 Final KeyArtwork B&W

Figure3.3 Final KeyArtwork PDF

Poster:

Figure3.4 Final Poster JPG

Figure3.5 Final Poster PDF

Collaterals:

Figure3.6 Cup Design

Figure3.7 PaperBag Design-Front

Figure3.8 PaperBag Design-Back

Figure3.9 Collateral Compilation PDF

Animated Invite:

Figure4.0 Animated Invite GIF

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TASK 3: Type Exploration & Application

Font Design:

Figure4.1 Fire Font Design

Numbers&Punctuations:

Figure4.2 Fire Numbers&Punctuations

Logo Design:

Figure4.3 Final Logo Design

Application:

Figure4.4 Website 

Figure4.5 Cup Noodle

Figure4.6 Cup Noodle Cover/Lid

Figure4.7 Ramen Packaging

Figure4.8 Hot Sauce

Figure4.9 Final Outcome PDF

Font Making Process:

Figure5.0 Import Fonts into Fontlab7

Figure5.1 Apply Kerning

Social Post Design:

Figure5.2 Samyang Social Post Design#1

Figure5.3 Samyang Social Post Design#2

Figure5.3 Samyang Social Post Design PDF

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Reflection

Experience: This semester of advanced typography is very much different from last semester's typography class. The most obvious change is that the lecturers were giving us more freedom in a way less guidance compared to the last semester's typography class. I was usually lost most of the time in advance typography, I did seek help from the lecturers but was ignored. Instead they let me figure out myself as a part of the learning process. Hence, I seek help from my classmates which is way better as they are willing to send help and feedback. This is better mostly because students get serious or rather harsh comments in class, including myself which makes me anxious and doubting myself all the time. Initially, I wanted to choose my major as graphic design but after experiencing both typography classes I find it not suitable for me. In fact, it kind of discouraged me, causing me to lose interest in it and also somehow lost my confidence in graphic design. I can say it is the toughest course to me, I did try my very best in this semester and I only hope to pass this module. I am still grateful for the ones who had given me help when I needed the most and I understand this is my process of learning.

Observation: I observed that typography can be simple but complicated, just like a quote I've read online saying that design is simple yet complicated. Sometimes it can be a very simple design but it is the best design. I'm not sure how but I personally like simple designs however I was being told too simple or playing safe or lack of creativity. I've also tried to make different things however I was told that typography has its theory and laws to follow. It is complicated as it may seem simple but it follows all the criteria in typography theory which makes it complicated. I conclude it as typography is being creative in a restricted manner.

Findings: During this semester I found many useful things. The most useful finding were learning more about Adobe Software. In this class we are required to use Adobe Illustrator, Adobe Photoshop cc and Adobe After Effects. This semester I was more familiar on using different tools in Adobe Software, I discovered more functions, effects that I've not been able to do in semester 1 thanks to all the youtube tutorials. I also find that most of the best students in our class like to use black and white for all the works and designs. I'm not sure why but I love colors, not pastels but matte colors, I rarely use black and white in my works. I'm assuming black and white are the favorite of most designers as it is very contrast and basic.